MAP Policy
Effective May 17, 2026. Kodo Automotive complies with the Minimum Advertised Price (MAP) policy of every manufacturer and distributor we work with. This page exists so brands and distributors evaluating us know exactly where we stand.
What MAP means here
Kodo will not advertise, list, or display a price below the manufacturer’s stated MAP for any product covered by a MAP policy. This applies to the product page, search results, cart, ads, social media, email, comparison shopping engines, and any marketplace where Kodo Automotive operates.
What MAP doesn’t cover
MAP governs advertised price, not the final transaction price. Customers can be offered MAP-compliant pricing at checkout via mechanisms the manufacturer permits — for example, an “add to cart to see price” flow, a logged-in discount, or a coupon applied at checkout — but only when the manufacturer’s policy explicitly allows it. When in doubt, we display MAP.
Promotions and sales
Sitewide promotions, sale events, and discount codes automatically exclude MAP-protected SKUs unless the manufacturer has authorized a specific promotion in writing. If you see a MAP product on sale at Kodo, it’s because the manufacturer ran an authorized promotional window — not because we’re ignoring the policy.
How we enforce this internally
- Every product is tagged with its MAP at the time it’s added to the catalog. The price field is locked to MAP or above.
- Promo code logic skips MAP-protected SKUs by default.
- Ad creative (Google, Meta, retargeting) pulls live prices from the catalog, so price never drifts below MAP on a cached ad.
- When a manufacturer updates their MAP, we honor the new price within one business day of receiving the notice.
For brands and distributors
If you believe a product on this site is advertised below your MAP, email marc@kodoautomotive.shop with the SKU and a screenshot. We’ll correct the listing within 24 hours and audit the rest of the catalog for the same issue. We treat MAP compliance as a prerequisite for the dealer relationship, not a negotiation.
For customers
MAP exists so manufacturers can invest in the products and the dealer network. If a price seems higher than you expected, it’s usually because the manufacturer requires it of every authorized seller — not just us. If you’ve found the same part advertised lower elsewhere, the other seller may be violating MAP. Tell us and we’ll look into it; sometimes there’s a legitimate manufacturer-authorized promotion behind the lower price.